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Originals
How Gas Went Viral ( 1 Million Daily Active Users)
Rotten Genius! How Burger King’s Moldy Whopper Ad flipped the script on Negative Marketing
The LIC Story: A Lighter Look at India’s Insurance Giant
The Zudio Story : How “Not” Going Online Grew the Brand
Business
IPL Mega Auction: A Billion-Dollar Cricket Show
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BharatMala – India’s Mega Expressway Transforming Connectivity and Driving Growth
Decoding Flipkart’s Big Billion Days Strategy
Leveraging Product Management to Personalize Banking Services for Gen Z: A Data-Driven Approach
Zudio: Cracking the Code in Fast Fashion
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