Originals
BharatMala – India’s Mega Expressway Transforming Connectivity and Driving Growth
India is undertaking a massive transformation in road infrastructure, with over ₹1 lakh crore allocated…
Decoding Flipkart’s Big Billion Days Strategy
Flipkart’s Big Billion Days isn’t just another sale; it is a carefully orchestrated event that…
Leveraging Product Management to Personalize Banking Services for Gen Z: A Data-Driven Approach
As the financial landscape rapidly evolves, so does the banking industry’s need to keep up…
Deadpool vs. Wolverine: How to Market a Superhero Showdown
Deadpool vs Wolverine has made a splash at the box office, raking in a whopping…
Why Hosting the Olympics Is No Longer Gold!
Alright, folks, let’s talk about the Olympics. You know, that grand event that happens every…
A Final Bow for the Purple Bird: Saying Goodbye to Vistara
There’s always a brand that makes you feel special, right? One that you want to…
Garware Technical Fibres’ Strategy : Weaving Success and Thriving in a Commodity Industry
In the world of technical textiles, where fierce competition and razor-thin margins are the norm,…
How the Stanley Quencher Became a Social Media Sensation : From Outdoor Gear To a Viral Must-Have
The Stanley Quencher, which comes in 40 oz and 30 oz sizes, first hit the…
The Future of Humans in an AI World
Movies like The Matrix and Ex Machina really get us excited (and maybe a little…
Men’s Jewelry: The Next Big Thing You Didn’t Know You Needed
Picture this: you’re scrolling through the internet, casually sipping your coffee, when you stumble upon…
How American Express Turns High Spending into Higher Margins (That’s AmExceptional !!)
$52.9 billion!!! That’s the total revenue, net of interest expense, American Express (Amex) made in…
Bajaj Finance : Cash-ing In on Innovation For More Cash
When I first started following Bajaj Finance, I was immediately captivated by their ability to…
How Gas Went Viral ( 1 Million Daily Active Users)
In the fast-paced world of social media apps, where trends change faster than the latest…
Rotten Genius! How Burger King’s Moldy Whopper Ad flipped the script on Negative Marketing
In a world where food ads are typically flawless, Burger King took a leap of…
The LIC Story: A Lighter Look at India’s Insurance Giant
The Birth of LIC: Once upon a time, back in 1956, the Indian government decided…
The Zudio Story : How “Not” Going Online Grew the Brand
Ever wondered how a brand can totally skip online shopping and still rock it? Zudio,…
India’s Top Wealth Compounder That “Paints” Profit
Imagine turning ₹10,000 into ₹1 crore in 30 years. That’s the story of India’s biggest…
SPEC-TACULAR : How Digital is Transforming the Eyewear Industry
If you are anything like me, then the first thing you do in the morning…
How RateGain is Dominating the Global Travel Industry
In an ever-evolving travel and Chai Pani Industry (Hospitality), RateGain has established itself as a…