The new Veo 3 from Google is designed to turn what you say into little movies. Simply enter a phrase such as “paper boats fly along in a storm drain” and see Veo 3 instantly generate a professional video filled with rain, the rattling of paper and wind effects. Since the system covers both the sounds and the moving pictures, you can mention anything like dialogue, music or sound from footsteps in your prompt and the model will build them all together as one sequence.
What exactly is Veo 3? Veo 3 is Google DeepMind’s latest machine that makes videos from text. Unlike Veo 2 last year, the new build has better-looking 4-K views, more realistic physics and the addition of native Lyrebird audio. As a result, your lips match your dialogue and the background noises suit your actions, both generated using AI in a single step. DeepMind developers say this advance brings text-to-video technology out of the era of silent films.
It is also more demanding when it comes to instructions. Those who have tested OpenAI Text-to-Image out early have noticed that it answers complex requests from video scenarios or artistic requests such as describing a rapidly folding origami city with a high level of detail. If you upload a reference image, Veo 3 will hold the style, assure characters are the same in each scene and let you manually adjust the shot afterwards.
During the Google I/O 2025 presentation, Veo 3 made the “Will Smith eating spaghetti” joke using visually pleasing, smooth motions, a solid face and realistic sounds. It let people see the OpenAI team’s skills as well as making light of the messy AI videos this year.
How can you use it? Veo 3 is available for early access to U.S. users. If you are a single creator, you require Google’s new Ultra subscription ($249.99 per month, with a special three-month half-price offer at launch). After you’ve finished sign-up, start the Gemini app, severellear the video option in the bar, list out your scene and press the Generate button. Businesses can access Veo 3 through the Veo Early Access form found in Google’s Vertex AI console.
Google has told Indian users (along with most globally) that wider releases are planned soon. For now, you can watch examples on DeepMind’s website or social media to get an idea of what Veo can do. The newspaper The Times of India
After gaining access, you’ll see Flow appear as a companion workspace. Using Flow means clicking on several portions of an eight-second Veo video and combining them into a scene, editing camera paths, adding extra objects or removing any you don’t want—this all happens in a browser window.
Why is this trend such a big topic?
Let’s start with the audio aspect. The majority of competitors—Runway Gen-3, Pika and even Sora preview from OpenAI—still do not have audio in their original reels; audio must be added later. Shooting with the Veo 3 allows me to focus on making a visual story, helping me complete storyboarding, animatics and try things like ad mock-ups with voice-overs in a short time.
Second, realism. Users on TikTok and Reddit consider Veo 3 a great advance, observing that its animation is smooth since the characters do not tremble the way they did in previous tools. On Twitter, VC Deedy Das wrote: “The new Veo 3 from Google is fantastic… stickiness is extraordinary.”
Third, control. The program takes advantage of 3-D techniques such as key-frames and object movements, as well as matching the first and last frames of a sequence, so artists can use their AI footage even if a car doesn’t follow its script. You can also make a portrait video into a landscape view using out-painting and still keep the composition.
We must not forget that keeping safe is important. All Veo videos include a watermark from Google’s SynthID and are prevented from requesting news content related to violence or illegal copyrights. The company admits that external experts screen the model thoroughly before a release to look for potential errors or leaks.
What does all of this mean for content creators?
It doesn’t take long for short-form marketers to whip up a product teaser. Developers from indie studios are testing the cut-scenes generated by Veo and Aronofsky’s company is also looking into using them. Unlike storyboarding, you can have clients experience your prototype, including the supporting noise, just by using the animation tool.
There’s another side: some motion designers are concerned that rapid AI animations could reduce how much human animators are paid, as stock photography did for commercial illustrators. The post on Reddit about Veo 3 predicts that companies will soon routinely look for animated mock-ups with every submission. Still, several in the community believe that careful steps in polishing, telling the tale and watching it will save humans from being replaced.
Where we go in the future?
Google considers Veo 3 a work in progress. The group says there are errors when an actor lip-syncs long sentences and sometimes the dialogue goes in an unplanned direction. However, the changes are easy to see: AI videos were simple, silent displays a year ago, now they can speak and display at more detailed 4-K resolution. As technology improves and more regions get access, platforms such as Veo may be used in pitch decks as broadly as slide templates are now. For those telling stories, the cheapest film crew could become virtual and start your project the moment you hit Enter.
