5C’s of Marketing : Explained Through Chef’s POV
Imagine you’re a chef preparing to open a new restaurant. You wouldn’t just walk into the kitchen and start cooking […]
Garware Technical Fibres’ Strategy : Weaving Success and Thriving in a Commodity Industry
In the world of technical textiles, where fierce competition and razor-thin margins are the norm, standing out is no small
How D2C Brands in India Are Transforming Traditional Retail (Hint : Technology)
People’s shopping habits have changed significantly in the past few years, with online stores becoming the primary way people find
How ConvertKit Crafted a Niche in the Overcrowded Email Marketing Space
Niche focus, community building, product innovation, and SEO drove ConvertKit’s growth. These elements combined to create a successful strategy. ConvertKit’s
How the Stanley Quencher Became a Social Media Sensation : From Outdoor Gear To a Viral Must-Have
The Stanley Quencher, which comes in 40 oz and 30 oz sizes, first hit the scene back in 2016. But,
How American Express Turns High Spending into Higher Margins (That’s AmExceptional !!)
$52.9 billion!!! That’s the total revenue, net of interest expense, American Express (Amex) made in 2022. Despite these impressive earnings,
Bajaj Finance : Cash-ing In on Innovation For More Cash
When I first started following Bajaj Finance, I was immediately captivated by their ability to stand out in the fiercely
How Gas Went Viral ( 1 Million Daily Active Users)
In the fast-paced world of social media apps, where trends change faster than the latest TikTok dance, the Gas app
The Zudio Story : How “Not” Going Online Grew the Brand
Ever wondered how a brand can totally skip online shopping and still rock it? Zudio, a part of Tata, is
From Many to Mighty: How Roll-Up Model in E-commerce Works
Alright, picture this: imagine you own a bunch of small toy stores. Each store specializes in different kinds of toys