Business
IPL Mega Auction: A Billion-Dollar Cricket Show
The IPL Mega Auction 2025 concluded on November 25, and it was nothing short of…
write for us
BharatMala – India’s Mega Expressway Transforming Connectivity and Driving Growth
India is undertaking a massive transformation in road infrastructure, with over ₹1 lakh crore allocated…
Decoding Flipkart’s Big Billion Days Strategy
Flipkart’s Big Billion Days isn’t just another sale; it is a carefully orchestrated event that…
Leveraging Product Management to Personalize Banking Services for Gen Z: A Data-Driven Approach
As the financial landscape rapidly evolves, so does the banking industry’s need to keep up…
Zudio: Cracking the Code in Fast Fashion
In a market dominated by giants like Westside, Reliance Trends, and Max, a relatively unknown…
Royal Enfield : Journey From 12k To 920k Units – A Paradigm Shift From Selling Bikes To Selling An Experience.
It was the beginning of the year 2000. Eicher Motors, the holding company of Royal…
From Kings to Court Jesters: The Fall of India’s Homegrown Smartphone Brands
A triumphant tune played in the background in the early days of India’s smartphone revolution….
Garware Technical Fibres’ Strategy : Weaving Success and Thriving in a Commodity Industry
In the world of technical textiles, where fierce competition and razor-thin margins are the norm,…
A Sip of Brotherhood: The Beer That’s Actually Wine
Let’s be honest—when was the last time you saw a guy at a party proudly…
How ConvertKit Crafted a Niche in the Overcrowded Email Marketing Space
Niche focus, community building, product innovation, and SEO drove ConvertKit’s growth. These elements combined to…
How the Stanley Quencher Became a Social Media Sensation : From Outdoor Gear To a Viral Must-Have
The Stanley Quencher, which comes in 40 oz and 30 oz sizes, first hit the…
Men’s Jewelry: The Next Big Thing You Didn’t Know You Needed
Picture this: you’re scrolling through the internet, casually sipping your coffee, when you stumble upon…
How American Express Turns High Spending into Higher Margins (That’s AmExceptional !!)
$52.9 billion!!! That’s the total revenue, net of interest expense, American Express (Amex) made in…
Brewing Success: How Vahdam Tea Steeped Its Way to Stardom While Other D2C Brands Steep in Debt
While most D2C companies are busy bleeding money, one company is making a splash with…
The Zudio Story : How “Not” Going Online Grew the Brand
Ever wondered how a brand can totally skip online shopping and still rock it? Zudio,…
Beyond The Counter : The Future of Retail is in Vending Machines
Vending machines have been around forever, but we barely notice them. They’re like the ninjas…
From Many to Mighty: How Roll-Up Model in E-commerce Works
Alright, picture this: imagine you own a bunch of small toy stores. Each store specializes…
Moo-ving Ahead : The Many Business Lessons from Amul’s Story
Remember a famous dialogue from one of the strictest principle of Indian cinema” Life is…
Hoka’s Quest to Outrun the Shoe Giants: From Downhill to Dominating Nike
Hoka, the baby of the shoe world, was born in 2009 with one goal: to…