How D2C Brands in India Are Transforming Traditional Retail
People’s shopping habits have changed significantly in the past few years, with online stores becoming the primary way people find […]
Originals
How ConvertKit Crafted a Niche in the Overcrowded Email Marketing Space
Niche focus, community building, product innovation, and SEO drove ConvertKit’s growth. These elements combined to create a successful strategy. ConvertKit’s
How the Stanley Quencher Became a Social Media Sensation : From Outdoor Gear To a Viral Must-Have
The Stanley Quencher, which comes in 40 oz and 30 oz sizes, first hit the scene back in 2016. But,
The Future of Humans in an AI World
Movies like The Matrix and Ex Machina really get us excited (and maybe a little scared) about a future where
Men’s Jewelry: The Next Big Thing You Didn’t Know You Needed
Picture this: you’re scrolling through the internet, casually sipping your coffee, when you stumble upon a quote by the glamorous
How American Express Turns High Spending into Higher Margins (That’s AmExceptional !!)
$52.9 billion!!! That’s the total revenue, net of interest expense, American Express (Amex) made in 2022. Despite these impressive earnings,
Bajaj Finance : Cash-ing In on Innovation For More Cash
When I first started following Bajaj Finance, I was immediately captivated by their ability to stand out in the fiercely
How Gas Went Viral ( 1 Million Daily Active Users)
In the fast-paced world of social media apps, where trends change faster than the latest TikTok dance, the Gas app
Rotten Genius! How Burger King’s Moldy Whopper Ad flipped the script on Negative Marketing
In a world where food ads are typically flawless, Burger King took a leap of faith; straight into “Moldy Whooper”!
Brewing Success: How Vahdam Tea Steeped Its Way to Stardom While Other D2C Brands Steep in Debt
While most D2C companies are busy bleeding money, one company is making a splash with revenue over 200 crores. The