How American Express Turns High Spending into Higher Margins (That’s AmExceptional !!)
$52.9 billion!!! That’s the total revenue, net of interest expense, American Express (Amex) made in 2022. Despite these impressive earnings, […]
Originals
Bajaj Finance : Cash-ing In on Innovation For More Cash
When I first started following Bajaj Finance, I was immediately captivated by their ability to stand out in the fiercely
How Gas Went Viral ( 1 Million Daily Active Users)
In the fast-paced world of social media apps, where trends change faster than the latest TikTok dance, the Gas app
Rotten Genius! How Burger King’s Moldy Whopper Ad flipped the script on Negative Marketing
In a world where food ads are typically flawless, Burger King took a leap of faith; straight into “Moldy Whooper”!
The LIC Story: A Lighter Look at India’s Insurance Giant
The Birth of LIC: Once upon a time, back in 1956, the Indian government decided it was time to organize
The Zudio Story : How “Not” Going Online Grew the Brand
Ever wondered how a brand can totally skip online shopping and still rock it? Zudio, a part of Tata, is
India’s Top Wealth Compounder That “Paints” Profit
Imagine turning ₹10,000 into ₹1 crore in 30 years. That’s the story of India’s biggest wealth compounder, Asian Paints. Their
SPEC-TACULAR : How Digital is Transforming the Eyewear Industry
If you are anything like me, then the first thing you do in the morning is to put on your
How RateGain is Dominating the Global Travel Industry
In an ever-evolving travel and Chai Pani Industry (Hospitality), RateGain has established itself as a key player, enhancing how businesses