Originals
Challenges to Building a Successful Plastic Recycling Business in India: Insights from Industry Experts
What actually goes behind the reusable plastic business, and how do industries cope with challenges?…
Dark Factories: Is this the ultimate goodbye to blue-collar workers?
A dark factory (also called lights-out manufacturing) is a plant that keeps running even when…
Veo 3: A Thrilling New Era for Video-Making?
The new Veo 3 from Google is designed to turn what you say into little…
Influencers, Itineraries, and India’s Travel Revolution: How It’s Creating a Multi Billion-Dollar Wave
Is there anyone who doesn’t like travelling in this world (if yes, I call them…
The Whole Truth: A Closer Look at Its Approach to Marketing
Who doesn’t love taking protein shakes or eating protein bars before hitting the gym or…
A Personal Journey Through 100+ Google Products and Services
When we think of the internet, one company stands out: Google. For most of us,…
Understanding Cryptocurrency: What Does It Mean to Own a Bitcoin?
Many people have heard of Bitcoin—a fully digital currency that no government issues, no banks…
IPL Mega Auction: A Billion-Dollar Cricket Show
The IPL Mega Auction 2025 concluded on November 25, and it was nothing short of…
BharatMala – India’s Mega Expressway Transforming Connectivity and Driving Growth
India is undertaking a massive transformation in road infrastructure, with over ₹1 lakh crore allocated…
Decoding Flipkart’s Big Billion Days Strategy
Flipkart’s Big Billion Days isn’t just another sale; it is a carefully orchestrated event that…
Leveraging Product Management to Personalize Banking Services for Gen Z: A Data-Driven Approach
As the financial landscape rapidly evolves, so does the banking industry’s need to keep up…
The Business of Reusable Rockets
On October 13, 2024, SpaceX did something unique—they caught a 21-storey long 200-ton rocket booster…
Zudio: Cracking the Code in Fast Fashion
In a market dominated by giants like Westside, Reliance Trends, and Max, a relatively unknown…
Royal Enfield : Journey From 12k To 920k Units – A Paradigm Shift From Selling Bikes To Selling An Experience.
It was the beginning of the year 2000. Eicher Motors, the holding company of Royal…
25 AWS Concepts Made Easy
1. AWS Elastic Load Balancing (ELB) Definition: Â ELB automatically shares incoming web traffic across different…
Deadpool vs. Wolverine: How to Market a Superhero Showdown
Deadpool vs Wolverine has made a splash at the box office, raking in a whopping…
Why Hosting the Olympics Is No Longer Gold!
Alright, folks, let’s talk about the Olympics. You know, that grand event that happens every…
A Final Bow for the Purple Bird: Saying Goodbye to Vistara
There’s always a brand that makes you feel special, right? One that you want to…
Garware Technical Fibres’ Strategy : Weaving Success and Thriving in a Commodity Industry
In the world of technical textiles, where fierce competition and razor-thin margins are the norm,…
A Sip of Brotherhood: The Beer That’s Actually Wine
Let’s be honest—when was the last time you saw a guy at a party proudly…
How D2C Brands in India Are Transforming Traditional Retail
People’s shopping habits have changed significantly in the past few years, with online stores becoming…
How ConvertKit Crafted a Niche in the Overcrowded Email Marketing Space
Niche focus, community building, product innovation, and SEO drove ConvertKit’s growth. These elements combined to…
How the Stanley Quencher Became a Social Media Sensation : From Outdoor Gear To a Viral Must-Have
The Stanley Quencher, which comes in 40 oz and 30 oz sizes, first hit the…
The Future of Humans in an AI World
Movies like The Matrix and Ex Machina really get us excited (and maybe a little…
Men’s Jewelry: The Next Big Thing You Didn’t Know You Needed
Picture this: you’re scrolling through the internet, casually sipping your coffee, when you stumble upon…
How American Express Turns High Spending into Higher Margins (That’s AmExceptional !!)
$52.9 billion!!! That’s the total revenue, net of interest expense, American Express (Amex) made in…
Bajaj Finance : Cash-ing In on Innovation For More Cash
When I first started following Bajaj Finance, I was immediately captivated by their ability to…
How Gas Went Viral ( 1 Million Daily Active Users)
In the fast-paced world of social media apps, where trends change faster than the latest…
Rotten Genius! How Burger King’s Moldy Whopper Ad flipped the script on Negative Marketing
In a world where food ads are typically flawless, Burger King took a leap of…
Brewing Success: How Vahdam Tea Steeped Its Way to Stardom While Other D2C Brands Steep in Debt
While most D2C companies are busy bleeding money, one company is making a splash with…
The LIC Story: A Lighter Look at India’s Insurance Giant
The Birth of LIC: Once upon a time, back in 1956, the Indian government decided…
The Zudio Story : How “Not” Going Online Grew the Brand
Ever wondered how a brand can totally skip online shopping and still rock it? Zudio,…
India’s Top Wealth Compounder That “Paints” Profit
Imagine turning ₹10,000 into ₹1 crore in 30 years. That’s the story of India’s biggest…
How a Beach Bum, a Geek and McKinsey Led To A Hilarious Barcode Saga
Ever felt like grocery shopping was a twisted game of hide and seek? Picture this:…
Hoka’s Quest to Outrun the Shoe Giants: From Downhill to Dominating Nike
Hoka, the baby of the shoe world, was born in 2009 with one goal: to…
SPEC-TACULAR : How Digital is Transforming the Eyewear Industry
If you are anything like me, then the first thing you do in the morning…
Will You Be Placed this Year in your Dream Company? (This may depend on lipsticks and underwear)
Did I get you with that title? Well, I tried; I tried to imitate news…
How RateGain is Dominating the Global Travel Industry
In an ever-evolving travel and Chai Pani Industry (Hospitality), RateGain has established itself as a…
