Jobs to Be Done: The Secret Mission Behind Every Purchase

Alright, let’s break this down super easy. Jobs to Be Done (JTBD) isn’t about, like, getting a new job or doing chores. It’s what someone really needs to get done, and your product is just the helper along the way. People don’t buy stuff just for fun—they buy it because they’ve got a “job” that needs doing!

The Real Job Isn’t What You Think
Let’s say someone buys a super fancy blender. Now, are they buying it because they love the sound of blenders? Probably not. The real “job” here is that they want to make smoothies. The blender is just the tool. The job isn’t “I want a blender”—it’s “I want to stop paying $8 for smoothies at that hipster café.”

Example Time!
Let’s talk about Bilbo again (he’s always in trouble). Bilbo’s “job” is to get his messy apartment cleaned up before his mom visits. Now, Bilbo could scrub the whole place himself (but let’s be real, that’s not happening). The real job isn’t cleaning—it’s “Make my mom believe I have my life together.” If Bilbo buys a cleaning robot that zooms around and does the hard work for him, guess what? That robot just helped him get his job done.

What’s Your Product’s Role?
Your product is like the best sidekick ever. It’s not the hero of the story—the hero is the job your customer needs to finish. If you can figure out what that job is, boom, you’re golden! Just help them do it faster, easier, or with less effort.